Effective Date: May 25, 2026

First Auto Route LLC (“we,” “us,” or “our”) operates the website https://firstauto.store/ (the “Site”). This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from the Site.

We are committed to protecting your privacy and ensuring a secure online shopping experience. By using our Site, you agree to the collection and use of information in accordance with this policy.

1. INFORMATION WE COLLECT

When you visit the Site, we collect certain types of information to process your orders, improve your experience, and provide customer support.

A. Personal Information You Provide Voluntarily

We collect information that you knowingly choose to disclose to us, including:

  • Contact Information: Your full name, billing address, shipping address, email address, and phone number when you register an account, place an order, or subscribe to our newsletter.
  • Payment Information: Payment details (such as credit card numbers or account details) processed securely through our third-party payment gateways (e.g., Stripe, Visa, MasterCard). We do not store your full payment card details on our servers.
  • Vehicle & Product Inquiry Data: Any information you provide regarding your truck or vehicle model (e.g., Jeep Gladiator, Toyota Tacoma, Ram 1500/2500/3500) to ensure product compatibility for items like Bed Racks and Octane Series Bumpers.

B. Automatically Collected Information (Device Information)

When you access the Site, we automatically collect certain information about your device, including:

  • Log Data: Your IP address, browser type, operating system, referring URLs, and pages viewed on our Site.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and pixels to enhance site navigation, analyze site usage, and assist in our marketing efforts (such as retargeting ads). You can control cookie settings through your browser.

2. HOW WE USE YOUR INFORMATION

We use the collected information for various business purposes, including:

  • Order Fulfillment: To process and ship your orders for automotive accessories (such as Bed Racks, Bumpers, Winches, and LED Auxiliary Lights), handle payments, and provide order confirmations and invoices.
  • Customer Support: To respond to your inquiries, resolve technical issues, or verify vehicle fitment compatibility.
  • Marketing Communications: To send you updates, newsletters, or promotional offers about new automotive gear and seasonal sales (you may opt-out at any time using the “unsubscribe” link).
  • Fraud Prevention: To screen our orders for potential risk or fraud (specifically, by analyzing IP addresses and billing data).
  • Site Optimization: To analyze how customers browse and interact with the Site in order to improve our website design and product selection.

3. SHARING YOUR PERSONAL INFORMATION

We do not sell your personal information to third parties. We only share your personal data with trusted third-party service providers to help us operate our business, including:

  • E-Commerce Platform: We use WooCommerce/WordPress to power our online store.
  • Payment Processors: We share your billing information with secure payment services (e.g., Stripe, major credit card processors) to process transactions safely.
  • Shipping and Logistics Providers: We share your name, shipping address, and phone number with freight and postal carriers to deliver heavy items like truck bed racks and bumpers directly to you.
  • Legal Compliance: We may disclose your information if required to do so by law, or in response to valid requests by public authorities (e.g., a court or government agency).

4. DATA SECURITY

The security of your data is highly important to us. We implement industry-standard security measures, including SSL (Secure Sockets Layer) encryption, to protect your personal information during transmission. While we strive to use commercially acceptable means to protect your personal data, please remember that no method of transmission over the Internet is 100% secure.

5. YOUR PRIVACY RIGHTS

Depending on your geographic location (such as the EU or California), you may have specific rights regarding your personal information under regulations like the GDPR or CCPA:

  • Access & Portability: The right to request copies of the personal data we hold about you.
  • Correction: The right to request that we correct any inaccurate or incomplete information.
  • Erasure (“Right to be Forgotten”): The right to request that we delete your personal data under certain conditions.
  • Opt-Out of Marketing: The right to unsubscribe from our promotional emails at any time.

To exercise any of these rights, please contact us using the information provided below.

6. DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

7. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. Any updates will be posted on this page with a revised “Effective Date.”

8. CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail or mail:

First Auto Route LLC Website: https://firstauto.store/